Five easily avoidable mistakes in self-publishing

Once the book is finished now the hard work really begins...

As a self-publisher, it’s your responsibility to ensure that your book stands the best possible chance of reaching as large an audience as possible. With the right support those countless hours spent developing plots and characters can be made utterly worth it - but there are a few  common mistakes it’s best to avoid, if possible.

And here’s our top five to avoid at all costs:

1. Not setting up a dedicated email address

Email will likely become one of the primary ways you communicate throughout the publishing journey. For that reason, you need a clean inbox and professional address for the purpose of promoting your book. Don’t use your personal account - set one up solely for your author work.

2. Forgetting to check if the book title exists

You’re not necessarily breaking any laws if you happen to pick the same novel title as someone else, but in doing so it’ll be much harder to find during online searches. Do all you can to create a unique, engaging name for your book - you simply can’t spend too much time on this crucial stage.

3. Neglecting the importance of an ISBN

Think of the ISBN as your book’s unique ID - one which no one else can claim ownership of. Forgetting to grab one will put you at a significant disadvantage.

4. Forgetting to use social media

In the digital age, authors have a number of fantastic promotional tools at their disposal, and they don’t come better or more effective than social media. Use Twitter, Facebook, Instagram and other relevant platforms to promote your finished book and the stores at which it can be purchased.

5. Neglecting the local community

Think libraries are a thing of the past? Think again. By approaching literary-based businesses and organisations in your local area, you stand a fantastic chance of gaining a following that resides on your doorstep. Speak to libraries and book stores and ask if they’d feature your work - most will be delighted that you’ve taken the time to approach them.

We hope this post has proved useful. When you’re trying new things as an independent author, it’s only natural to make mistakes. With the list above in hand we hope you can at least avoid some of the most common ones. If you'd like to find out more, you can book your place at our free self-publishing event by filling out the form below.

Sam Rennie